Data remains a vital part of the marketing world – TechCrunch

Greg Gilman, chief revenue officer at Mutixix, a LA-based performance marketing agency, says, “The biggest struggles with brands are finding attributes and how you continue to spend money.” , “If Facebook gets too annoyed, and Google is on the last click, then sometimes it seems like things never work out. To help companies make informed business decisions, we’re building statistical models that are at a higher level than the platform. Display information.

In the second week, the recovery of another growth ap ap. TechCrunch is busy working to expand our staff’s editorial content, just like Anna Heim’s interview with MuteSix this week, we’re also working on increasing our guest posts for growth marketing. In this brief, we have an article by guest columnist Jonathan Metric, an episode of the Equity Podcast featuring Danny Crichton, Managing Editor of TechCrunch, and Mary Ann Azevedo, Senior Editor of TechCrunch.

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Marketer: Kevin Miller, GR0
Recommended by: Leanne Shudel, Word Counter
Testimonial: “Super detailed analysis of space and targeting which keywords will move the needle the most. There is a fully dedicated SEO team that conducts at least weekly conversations and provides in-depth analysis. They are very transparent in their strategy and they do their best. Explains all the moves and how it will benefit our company.Very easy to work with and flexible, not stingy on deliverables and always there as a consultant.

Marketer: Subfolder
Recommended by: Haley Sontag, Podium
Testimonial: “They delivered an end-to-end content marketing program that drives 150,000+ organic website visitors each month.”

Marketer: Jordan Banafsheha Isepop
Recommended by: Mini Dreamers
Testimonial: “He had experience in e-commerce and impressed us on our first call on how detailed and complete he was with our plan.”

Marketer: Mike Lay, CB / I Digital
Recommended by: Tony Druckton, Hamit
Testimonial: “In just two years of talking, I’ve talked to a few people who are very analytical and data-driven. Their unique in-house algorithms for scale spending have allowed us to maintain the hyper growth (60%) we are at. ”

Marketer: Visual
Recommended by: Stephanie Bragman, Manly Bands
Testimonial: “I’ve worked with Visual in the past. They pay close attention to detail and really listen to their customers. Excellent content Their ability to write and outreach content is what sets them apart from other agencies and helps develop our ranked keywords faster than any other agency. They have also helped us with our email flow and strategy and have been a great partner. ”

Marketer: Tough
Recommended by: Luke Oehlerking, Zenernet
Testimonial: “We were looking for a team focused on marketing that could move the needle correctly with measurable results. And we wanted a company that could act as an extension of our own team, which Tough does very well! ”

Performance marketing agency MuteSix DTC bets on content and data to promote e-commerce: Anna spoke with Greg Gilman of MuteSix as part of our TechCrunch Experts series. This interview plunges into performance marketing, which distinguishes Mutix from the importance of other agencies and data. Says Gilman, “There is another part that I think is very important and is usually overlooked: first-party data. We work with brands to obtain and acquire as much first-party data as possible, because that would be the only thing left if Facebook shuts down tomorrow. Read the full interview to find out what other pieces of data focus on MuteSix.

(Extra Shortage) Use Group Analysis to Drive Smart Startup Growth: Jonathan Metric’s guest column Lum explains what group analysis is, but why it’s important – especially for startups, using Black Friday in November 2020, for example. Says Metrics, “Wise marketers can go ahead and take advantage of group analysis to eliminate hidden biases in average or mixed metrics. One way to do this is to divide ARPUs into paid and organic channels, allowing you to measure the sustainability of your customer growth.

TickTock, Influential on the Clock: Metric joined the equity crew, especially in the ever-changing COVID-19 world, to hone its expertise on growth marketing. This episode is a must listen.

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