When we imagine what it will be like when we get out of the epidemic, we really wonder what we want from the digital transformation that has overturned our understanding of working and living safely. As much as we crave office days and collaborations with our colleagues, some of the mental space we gain comes from the constant disruption of home life. Parenting has shifted from a weapon-length affair to the maintenance of burnout treatment, to more saturation of news and anxiety અને and that’s just us. In many ways our children have already made the digital transition, now we are forced to endure.
They don’t see work from home as a choice because they have already decided how things work. Changes from meetings to asynchronous threads (just texting, please) have put the work into a kind of binge streaming model. You don’t go to the movies – you examine the characters themselves in a catchy situation. Conversations overlap in group chats, resolving existing problems while predicting the next group. Overriding themes like what I’m going to do in life and who my true friends are are fun for interaction time.
Voice is a call by default. Video (FaceTime) is used for pitches and demos. And the flow is in both directions. Our children want consolation, an understanding that as we learn the rules of the new society, intelligent leaders will prevail. Parents also want reassurance that they will be able to balance the constant pressures of children, grandparents’ competitive needs and the instruction grid full of breaking news. Disruptions in this new environment are the biggest cost of losing focus and declining productivity.
Turning off notifications often causes more problems than it solves. You trade protection from the immediate crisis to reduce your ability to respond to the wider. The answer to the next question proves to be more effective. Messaging layer permissions and posting privileges guide the flow of information, bubble at the top and anticipate the overall value of the channel at the bottom and in subscriptions. Examples of social metadata to prioritize the distribution of threads – @ Mention, retweet, private messages, preferences can be separated from the content.
The emerging set of its tools to disrupt the appeal of the creative economy and traditional media is moving from the individual to the professional. Mom and Pop businesses can offer state-of-the-art services to promote, market and fund their products. Similar profiles of notification personalization become valuable data streaming juggernauts like Netflix Hord who run their production and publishing business.
On this version of the gang, Frank Radis sees for the first time the similarities of the television industry fighting digital.
That’s exactly when NBC decided they needed to go digital. And we locked the door in a huge room with all the officers in this huge meeting in California and no one was allowed to have a phone on them so we could talk about what digital would be and what it was going to do and how we were using it. And what we are going to make of it. And in the end, everyone walked away saying, you know, we don’t understand anything about this, but I’ll tell you, we know we need to be there. And I think a lot of it started that way.
The problem with transforming industries is that broken business models are a habit that is hard to break. As Michael Markman recalls:
My friend Hardy Tankersley [colleague in the early days at Apple] Predicted this a decade ago when he was working for Fox. And they said, ‘Yes, we all know that. Just don’t bother us anymore. We are still earning. ‘
This is a lesson that record companies have learned hard by waiting too long to absorb the Napster threat. Are newsletters and live streaming the spearhead that media companies do?
Michael adds a cautionary note:
Zuckerberg did his own version of this. He uses AR to make you feel like you’re sitting in a room at a conference table with a bunch of other people. And I remember my old days working for corporations. It was the worst part of the job, sitting in a room at a conference table with others.
As the Beatles say, la-la-la-la life goes on.
The latest Gilmore gang newsletter
Gilmore Gang – Frank Radis, Michael Markman, Keith Terre, Dennis Pombriant, Brent Leary and Steve Gilmore. Recorded live on Friday, August 20, 2021.
Produced and directed by Tina Chase Gilmore intinagillmor
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